Change is Coming!

Yesterday Facebook announced a new streamlined look for Pages on desktop that is meant to help both users and Page admins find what they’re looking for. The new design will start rolling out “this week.”

Facebook Updates Design For Business Pages

The biggest change is the Timeline for Pages design: all posts are now in one column, just like on user profiles. As a result, posts will appear the same on your Page as they do in the News Feed (stacked on top of one another, as opposed to staggered from left to right).

“We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account,” stated a post on the Facebook for Business blog .

What do you think of this change?

What You Need To Know To Get Ahead In Video Advertising

What You Need To Know To Get Ahead In Video Advertising

 

MediaRadar today introduced the results of new research into online video advertising in the form of this infographic, shared via ADOTAS. It addresses the challenges advertisers and publishers face when working to uncover the opportunities within this medium, and also details best practices.

The two key takeaways are 30-second ads are nearly 10 times more likely to be skipped than 15-second ads and 26% of online video ads are accompanied by display or rich media ads.

How to Use Google Analytics

On Wednesday night two members of the PACE team spoke at the New York Chiropractic Council event land presented on the “do’s and don’ts” and best practices of successful SEO, SEM, social media, blogging and all things digital.  We highlighted the importance of installing utilizing Google Analytics for small and large businesses alike.  This article from Business News Daily provides a excellent overview on how to use the free tool:

“Google Analytics is one of the best website management tools a small business can have in its arsenal. It’s a robust Web analytics and reporting tool that can provide key insights into how your website is performing and what you can do to meet your goals. You can track everything from how much traffic your website is getting to where that traffic is coming from and how visitors are behaving. You can even monitor social media activities, track mobile app traffic and integrate other data sources. Best of all, Google Analytics is free. Here’s how to use Google Analytics for your website.

 1. Sign up for a Google Analytics account

To use Google Analytics, you will need a Google account. Go to google.com/analytics. Click on Sign in or Create an Account on the upper left corner. If you’re already signed in, click on Access Google Analytics.

Next, click on the Sign Up button. Choose whether you would like to use the Universal Analytics (beta) or Classic Analytics platform. Classic Analytics is the old version of Google Analytics and has basic features like visitor tracking, even tracking, AdWords integration and advertisement tools; Universal Analytics includes additional features like custom metrics, online/offline data sync, multi-platform tracking and more. Note that Classic Analytics users will eventually be automatically upgraded to Universal Analytics.

Finally, fill in the required information — account name, website name, URL, industry, time zone and data-sharing settings. Click on Get Tracking ID to finish setting up your account. [10 Google Tools Your Business Should be Using]

Google Analytics

2. Set up Google Analytics on your website

A <script> tracking code is required to track your website. You’ll be taken directly to the Tracking Code section after setting up your account. The tracking code must be on every page you wish to track. There are several ways to do this:

  • Copy and paste the code directly into your website template.
  • Create a “analyticstracking.php” file with the code and add <?php include_once(“analyticstracking.php”) ?> after your template’s <body> tag.
  • Check your Web host, website builder or blog platform for Google Analytics integration. For instance, there are several plug-ins on WordPress that will automatically add the tracking code to every page. Others — such as Blogger and Squarespace— require only your Google Analytics Web Property ID or Account Number, a string of numbers prefixed with the letters UA that identify your website.

3. Start tracking

One of the best things about Google Analytics is that it offers a wide range of metrics that users can customize to fit their needs. All of Google Analytics’ features can be accessed and configured from the left sidebar. Here are three features that matter most to small businesses.

Organic Search Sources

This is where you’ll find which search terms visitors are using that led them to your website. Google Analytics automatically scans more than 20 major search engines, such as Bing, Yahoo, MSN, AOL and, of course, all of Google’s properties. It also includes searches from international search engines like Baidu, as well as searches from websites like CNN and About.com.

Organic Search Sources is accessible under the Traffic Info section. Here, you can add other search engines not currently on Google Analytics’ default list. You can also sort search engines, as data is based on how search engines appear in your settings.

Custom Definitions

This section consists of three parts: Custom Dimensions, Custom Metrics and Custom Data Sources. This is where you can configure metrics based on your own categories that are not included in the default settings. For instance, if you own an online store, this section allows you to track traffic based on things such as size, color and product SKUs. You can also integrate external data sources, such as your customer relationship management (CRM) software. Just click on the New Custom Dimensions, New Custom Metrics or New Custom Data Sources to get started.

Social Settings

It’s not enough to simply run a social media marketing campaign. It’s imperative that you track your results, too. Google Analytics can help by integrating social media into your tracking metrics. Although you can’t add your Google Analytics tracking code to your social media accounts, what you can do is add them under Social Settings. For instance, if you own a YouTube channel, you can track activities by adding your account using your YouTube URL.

4. Add users

Want other members of your team to be able to view your Google Analytics account? All you’ll need are their email addresses. Go to the User Management section, add them, and set permissions. You can limit users to reading and analyzing traffic, or give them admin-level access to do things like edit your settings. Adding users also makes it easy to present reports and collaborate.

Originally published on Business News Daily.” 

2014 Is The Year of Small Business

Did you know that 9 out of 10 small businesses use or are planning to use social media?

LinkedIn recently conducted a study to investigate how small businesses are using social media, and whether their investment is proving its worth. According to their research, the #1 problem facing most small businesses is attracting new clients, and 61% of SMBs believe social media is helping them solve it.

The study also showed that over half of SMBs have increased the amount they are spending on social media in the last year. The number is even greater for hyper-growth companies, 73% of whom have increased spend on social media and social media ads, more than any other marketing channel.

Check out more of the small business data in LinkedIn’s infographic below, and on their brand new small business microsite which is full of resources to help you take advantage of LinkedIn for your company.