Instagram Becoming Popular Platform for Brands

Recently, Adidas launched a new web series, not on YouTube or Facebook, but rather on Instagram. With the success of Vine, it is no surprise that the popular photo-sharing outlet added videos last year. Soon after, many companies used to create short advertisements to reach their target demographic. Adidas partnered with Champs Sports to create #adicolorTV, a six-week, 25-episode featured on Champ Sports’ Instagram page. The company is using different shows and some of the top athletes to create short, fun videos that reach their target directly while producing something efficient and memorable.

introducing video on instagram

Thanks to Vine people are now accustomed to getting a whole story in less than 15 seconds, or what Champs Sports Director of Marketing, Scott Burton, is calling “bite-sized clips.” These clips do so much with so little time; they reach a dedicated audience that is already most likely following the company on the social media outlet, and seeking to have a more intimate connection with the company. The videos are also incredibly easy to share with other users on different outlets, allowing for greater exposure. One of the biggest advantages is that these small videos are re-watchable. The consumer has them on their phone at all times of the day, waiting to be watched over and over again.

Adidas on Instagram

What Champ Sports and Adidas are doing is sure to be replicated. They are taking direct advertising and adding a twist with Instagram video. These advertisements are fun and memorable, with the greatest benefit of being readily accessible and constantly available for the consumer. When thinking about using Instagram, brands should not just consider what photo or video will work the best, but what series of photos and videos will make the campaign a great large-scale success.

Emily’s Reflections on Her Internship at PACE

From Emily Chakurda, PACE Summer Associate:

Expectations have a way of falling short; not quite living up to what you hoped for. We get over it, make the best of whatever we are given and move on. There are those rare times though, when expectations are far exceeded and these are moments you don’t take for granted… times you grab onto, savor, and rely on, to grant you those unforgettable experiences.

My internship at PACE Advertising, in the greatest city on Earth, has afforded me one of these experiences; one that I will reflect upon and benefit from for many years to come.

Emily Chakurda - Reflections on Her Internship at PACE Advertising

This summer, I got to experience the best of both worlds. At first glance, both PACE and New York are intimidating to a 21-year old college student. It is an overwhelming city with 100 times the hustle and bustle that it is known for. There are taxis, subways, fast-paced residents, and diverse people from all walks of life. And to top it off I would be interning at PACE, an advertising agency that has been a respected and tremendously successful company for 65 years.

My expectations of surviving and performing at my best were mind-boggling. However, it didn’t take me long to realize that the right environment brings out the best in people, no matter how successful or “big” they are. Despite its reputation for being somewhat cold and fast-paced, the New York lifestyle was something I loved diving into… running for subways, catching trains, always having somewhere to be. I grew to love New York with every hailed cab and delicious bite of famous New York-style pizza. But the reason I was in this awesome city was to learn what it takes to have a successful advertising career. My expectations involved gaining valuable experience from talented professionals. Made sense; what else would I expect? Well I can tell you that what I have gained from PACE doesn’t even come close to matching my expectations. To say my expectations have been exceeded is quite the understatement.

The warmth I received from everyone in the office made coming into work a pleasurable experience every day. I never felt intimidated or afraid to ask questions, and each person made sure that I experienced all aspects of the agency- from creative, to copy writing, to account work- to ensure that I left this internship with a well-rounded experience. Something that I especially appreciated was that they took time to get to know me. They asked what parts of advertising I was interested in and what I hoped to learn. I told them that I wish I knew more about software, such as Photoshop and Illustrator, because I’ve never taken a course that taught me how to use them. Sure enough, they made sure that I got to practice using those programs.

I also always felt included. When there was a project that I wasn’t even technically assigned to, they would ask me for input. I was taken to multiple meetings and encouraged to speak up if I had an idea. The way that they made me really feel a part of the team gave me confidence.

Walking into a friendly office every day where no one was stuffy, condescending, or made me feel like “the intern”, made me want to come into work everyday and impress them, and do a good job. Their ability to create a hardworking environment, balanced by the easy-goingness and good sense of humor from all of the professionals makes me want to work in a place that encompasses this sort of feeling. PACE has set quite the standard for what I hope for in future career endeavors.

This fantastic melding of experiences makes me excited for what’s to come next year. I leave this internship with a well-rounded experience in a New York City advertising agency, as well as a new found love for the best city on the planet. I can’t wait to hopefully be back in the City next year, working at a place that is as successful, professional, and warm as PACE.

Just Say “No” to Business Babble

From Randy Kershner, PACE Senior Copywriter

A lot has been written and said about business jargon… but as long as it’s alive and growing, it’s worth taking the time as writers and communications professionals to consider any and all alternatives to this kind of “corporate speak.”

I really liked this piece from Corey Eridon onHubSpot on what she calls “business babble” – the perfect way to describe
it, really. These words and phrases make the user sound like he or she is “hip” in the corporate world when, really, they sound more like babbling idiots. Eridon gives 20 great examples of business babble: overused, over-imaginative phrases and words, along with simple, better alternatives for each one.

RandyCopyGuy_babble1

I’ve been in corporate jobs or settings where nearly every one of these phrases has been used regularly (except “boil the ocean” – that one was new to me). The worst offender, in my estimation? “Open the kimono.” It’s meant to be another way of saying that someone is being revealing, or willing to share. It sounds more the act of a creepy guy on a park bench.

I hereby pledge to do my part to eradicate these silly expressions from my communication efforts. Or, in other words, I’m going to stop using these ridiculous phrases.