Flashback Friday: The 1950s

At PACE, we’re proudly celebrating our 65th Anniversary this year!  Thus, every Friday we will share a decade of PACE history on the blog. Last Friday we recapped the 1940s.

A lot has happened since we opened our doors back in 1949. We’ve evolved over the years to meet the challenges of a changing world, but one thing has always remained constant: our ability to creatively, strategically, and successfully position, brand, and promote our clients. Today, the first full decade, the 1950s:

PACE Advertising - 65th Anniversary -1950s

 

 To learn more about PACE, visit our website!

Edd’s Reflections on His Internship at PACE

From Edd Costa, PACE Summer Associate:

Interning at PACE Advertising has taught me many lessons about the world of advertising and how it is ever changing and growing. Currently, I am studying public relations and advertising at LIU Post and the professors, classes and resources are incredible. With PACE, I get to bring my knowledge to the front lines and sharpen my skills and learn from some awesome and helpful people in the industry. What I am really taking away from this experience is that there are so many fine details to both public relations and advertising. At the end of each day I truly feel I learned something I would not be able to in the classroom, something that will always stick with me.

Edward Costa - PACE Advertising - PACE Internship

This is an ever-changing world and I am very fortunate that I am able to see how businesses are adapting and what advertisers are doing to stay on top of their game. Attending meetings, seminars and just talking to people I got the sense that advertising is something that will always be moving quickly and sometimes without notice. The knowledge I’m getting here is sure to spill out into the classroom and for once I am eager to get back to classes and noticed by my professors for the right reasons.

I could not be happier interning at PACE Advertising. I have nothing but smiles when I write copy or a press release because I am still in awe that I am here doing it. I’m learning from fantastic teachers that are just wonderful and really give me the confidence to try my best and work hard. I laugh, learn and at the end of the day I am more than satisfied of what I am doing here. It is quite something when you get to see your dream in front of you and PACE Advertising has really cemented the fact that I want to pursue advertising.

Captializing on the Ice Bucket Challenge

It was only a matter of time until a company jumped on the Ice Bucket Challenge and used it for product promotion.

In case you are unfamiliar the foundation behind Amyotrophic lateral sclerosis (ALS) research, also known as Lou Gehrig’s disease,  has a viral donor campaign.  According to Wikipedia, and points that it already has an Wikipedia page, “The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.”

To say it has worked is an understatement. As of Monday, August 25, The ALS Association has received $79.7 million in donations compared to $2.5 million during the same time period last year (July 29 to August 25). These donations have come from existing donors and 1.7 million new donors to The Association.   DigitasLBI Paris created an infographic of celebrities who have completed the challenge and who nominated who:  (click to here to see the full image)

Infographic-celebrities-whove-taken-the-als-ice-bucket-challenge-cropped

With millions dollars raised and everyone – from Oscar winners to MVP’s – dumping ice on their heads Samsung had jumped on the ice bucket bandwagon to promote its galaxy phone.  In the spirt of the challenge, the ad produced by their UK division, nominated Apple’s iPhone 5S, HTC’s One M8, and Nokia’s Lumia 930.

What do you think of this ad?

Flashback Friday: The 1940s

At PACE, we’re proudly celebrating our 65th Anniversary this year!  Thus, every Friday we will share a decade of PACE history on the blog, starting this afternoon!

A lot has happened since we opened our doors back in 1949. We’ve evolved over the years to meet the challenges of a changing world, but one thing has always remained constant: our ability to creatively, strategically, and successfully position, brand, and promote our clients.  Today, the first decade of PACE Advertising, the 1940s:

PACE Advertising - 65th Anniversary -1940s

 

 

To learn more about PACE, visit our website!

 

National Geographic Takes the Top Spot

Earlier this week AdWeek reported that  National Geographic ranked number one in social media among publishers with over 6.5 million Instagram followers and over 7 million on Twitter.

National Geographic Instagram Account

The Washington D.C. based company was ranked the number one most effective publisher according to a top 10 list released by Shareablee. They earned the top spot with 46.4 million engagements on Facebook, Twitter, and Instagram for the month of July.

The summary of the top ten can be found below.  The report also highlighted the top performing publishers broken down by Entertainment, General News, and Fashion & Style.  The report can be found here.

Shareablee Social Media Publisher Ranking for July 2014

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