As it is the last day of September we wanted to share the “S” words:
Search Engine Marketing (SEM): A form of Internet marketing that seeks to promote websites by increasing their visibility in the search engine result pages. This marketing strategy helps a business or organization attract customers, generate brand awareness, and build trust by increasing its website’s visibility usually through the purchase of PPC ads (see definition) and paid inclusion in search engine results.
Search Engine Optimization (SEO): The process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic (see definition). Different search engines use their own algorithms (see definition) for how they rank results usually done by making front and backend changes on a website.
Selfie: A photograph that one has taken of oneself, typically taken with a smartphone or webcam and uploaded to a social media website. Selfie was announced as Oxford Dictionary’s word for the year for 2013.
Share: To post or re-post content on a social media site is to share it. Facebook specifically has a Share option, which allows you to post someone else’s content on your page. On Twitter, this is called re-tweeting.
Share Button/Bar: A feature that people can add to their website or an email that will allow the content to be easily shared on a variety of social media sites.
Snapchat: A photo messaging application where users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients through a mobile app. These sent photographs and videos are known as “Snaps” and are only visible for a few seconds.
Social Media Marketing: Building your social network fans, likes, followers, and connections using relevant and interesting content that is shared. This allows you to reach and engage more people and drive more business.
Sponsored Content: A form of native advertising (see definition) formerly known as advertorial content. Sponsored content is paid for by an advertiser, takes the appearance of editorial content, and is typically longer than a native ad.
Spotify: A free, advertiser supported digital music-streaming service that gives users on-demand access to millions of songs on all devices. The primary purpose for streaming digital music is for users tosave hard drive space and listen legally and there is a social aspect of sharing playlists. All music on Spotify is rights managed. Spotify differs from Pandora because users choose each song and put it on a playlist versus Pandora which users only select one song or artist and the rest of the music is recommended by an algorithm. Similar to Pandora, there is a paid, ad-free option.
Stickiness (Sticky Content) : Refers content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site.
Make sure to check back frequently for more helpful tips from the PACE Digital Team or contact us at firstname.lastname@example.org to see how we can work together!