Digital and Social Media Dictionary: S

Old English Letter SIn the Spring the PACE Digital team created a dictionary of over 100 relevant terms in the Digital and Social Media world as a resource to our clients.

As it is the last day of September we wanted to share the “S” words:

Search Engine Marketing (SEM):   A form of Internet marketing that seeks to promote websites by increasing their visibility in the search engine result pages. This marketing strategy helps a business or organization attract customers, generate brand awareness, and build trust by increasing its website’s visibility usually through the purchase of PPC ads (see definition) and paid inclusion in search engine results.

Search Engine Optimization (SEO):   The process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic (see definition). Different search engines use their own algorithms (see definition) for how they rank results usually done by making front and backend changes on a website.

Selfie:   A photograph that one has taken of oneself, typically taken with a smartphone or webcam and uploaded to a social media website. Selfie was announced as Oxford Dictionary’s word for the year for 2013.

Share:  To post or re-post content on a social media site is to share it. Facebook specifically has a Share option, which allows you to post someone else’s content on your page. On Twitter, this is called re-tweeting.

Share Button/Bar:   A feature that people can add to their website or an email that will allow the content to be easily shared on a variety of social media sites.

Snapchat:   A photo messaging application where users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients through a mobile app. These sent photographs and videos are known as “Snaps” and are only visible for a few seconds.

Social Media Marketing:  Building your social network fans, likes, followers, and connections using relevant and interesting content that is shared. This allows you to reach and engage more people and drive more business.

Social Networks:  Social media sites (i.e. Facebook, Twitter, LinkedIn) where people connect and interact with friends, colleagues, businesses, and organizations.

Sponsored Content:  A form of native advertising (see definition) formerly known as advertorial content. Sponsored content is paid for by an advertiser, takes the appearance of editorial content, and is typically longer than a native ad.

Spotify:  A free, advertiser supported digital music-streaming service that gives users on-demand access to millions of songs on all devices. The primary purpose for streaming digital music is for users tosave hard drive space and listen legally and there is a social aspect of sharing playlists. All music on Spotify is rights managed. Spotify differs from Pandora because users choose each song and put it on a playlist versus Pandora which users only select one song or artist and the rest of the music is recommended by an algorithm. Similar to Pandora, there is a paid, ad-free option.

Stickiness (Sticky Content) : Refers content published on a website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site.

Make sure to check back frequently for more helpful tips from the PACE Digital Team or contact us at info@paceadvertising.com to see how we can work together!

Did You Know? We’re Moving!

As of today PACE and Cara Martin have moved our offices downtown. We are now located in the Flatiron District and you can find our updated address and telephone number below. Our email addresses have also changed, PACE’s are firstname.lastname@paceadvertising.com and Cara Martin addresses are firstname@caramartin.com. We look forward to hearing from you soon!


 

PACE Advertising Logo Pace Advertising Website Cara Martin Logo Cara Website Image Map

Flashback Friday: The 1980s

At PACE, we’re proudly celebrating our 65th Anniversary this year!  Thus, every Friday we will share a decade of PACE history on the blog. So far we have recapped the 1940sthe 1950s, the 1960s, and the 1970s.

A lot has happened since we opened our doors back in 1949. We’ve evolved over the years to meet the challenges of a changing world, but one thing has always remained constant: our ability to creatively, strategically, and successfully position, brand, and promote our clients.  Today, our fourth decade, the 1980s and one of our most important years, 1986:

PACE Advertising - 65th Anniversary -1980s

 

To learn more about PACE, visit our website!

 

Twitter Tip: Why the Period Before @Mentions?

We love being a resource for our clients on an array of topics, especially the constantly changing world of social media.  One recent inquiry was why are there sometimes periods before handles at the beginning of tweets.  When a user, either a brand or an individual is tagged on Twitter at the beginning of a Tweet it is referred to as a mention.  This is one of Twitter’s lesser-known quirks, and it silently plays a big role in what comes up in your feed.

Example of Period at Beginning of Tweet

 

When you Tweet directly at someone (by putting their @handle as the beginning of your Tweet), that Tweet only comes up in the feeds of users who follow both you and the person you are directly Tweeting at.  The primary reason is so you don’t flood other people’s streams when you are tweeting back and forth with someone, for instance, when you are having a conversation.  You can see a dozen tweets utilizing this period trick on the PACE Twitter page!

Do you have any other Twitter questions?
We would be happy to answer them in future posts!

Flashback Friday: The 1970s

At PACE, we’re proudly celebrating our 65th Anniversary this year!  Thus, every Friday we will share a decade of PACE history on the blog. So far we have recapped the 1940sthe 1950s, and the 1960s.

A lot has happened since we opened our doors back in 1949. We’ve evolved over the years to meet the challenges of a changing world, but one thing has always remained constant: our ability to creatively, strategically, and successfully position, brand, and promote our clients.  Today, the third decade, the 1970s:

PACE Advertising - 65th Anniversary -1970s

 

 

To learn more about PACE, visit our website!