Creative Spotlight: 1 Pierrepont Plaza

PACE_CM_One_Pierrepont_Plaza_logoWe were excited to see the news recently that Hillary Clinton’s team signed a lease for two floors of office space at 1 Pierrepont Plaza in Brooklyn Heights, to be used for her presidential campaign. And this is not a political statement. For selfish reasons, we’re pleased that they picked 1 Pierrepont Plaza, since it was our Cara Martin team that designed and created the building’s website, brochure and other marketing collateral!

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In reporting this story, several major news outlets and websites including CNN, Newsday and others noted with interest that 1 Pierrepont bills itself as “Modern Offices. Brooklyn Cool.”  We’re pleased to take credit for that description – because that’s the tagline we developed for Forest City Ratner for this project! Did our marketing material influence Hillary’s decision to choose the building for her offices? We can’t say for sure… but we’d like to think it played a part…

Here are a few shots of some of the work we created for 1 Pierrepont Plaza:

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Homepage for One Pierrepont Plaza website
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Digital flyer for One Pierrepont Plaza
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Brochure for One Pierrepont Plaza
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One Pierrepont Plaza Brochure, opened

 

We’re looking for a Creative Director…

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It’s good to grow. And right now at PACE, we’re on a good forward track. Exciting things are happening at the agency and, consequently, we need some fresh blood!

PACE_Creative-DirectorRight now, we’re looking for a Creative Director to join our team at PACE Advertising and Cara Martin in NYC. In case you don’t know us, we’re a boutique advertising/ branding agency located in Manhattan. Founded in 1949, we’re part of the WPP family, the world’s largest communications organization. We specialize in residential and commercial real estate marketing, and also serve other sectors including hospitals and healthcare, hospitality, education, and non-profit organizations.

Following is our laundry list of what we’re looking for in someone to fill this new position. If it sounds like a lot, it is – and you’ll be challenged. But you’ll also have a lot of fun, working with a great team and some terrific clients, with the opportunity to put your creative stamp on our agency and add to our award-winning work. If you have an impressive portfolio demonstrating extensive experience in digital and traditional design, we’d like to hear from you. Please email resumes with “Creative Director” in subject line to info@paceadvertising.com.

Primary Responsibilities:

  • Ensure that our creative output remains leading edge, inspiring, and the envy of our peers – and that our creative work is of the highest quality, maintaining consistently high standards for all members of the creative team
  • Deliver strategic solutions that help our clients attain their marketing and communications objectives
  • Assume lead for all key client digital initiatives including website development, design of web banner ads, emails, and other digital marketing
  • Collaborate and contribute to creative process as a leader of the creative team, and as a member of the account team
  • Lead and inspire our small art department to ensure excellence in creative execution and strategic thinking
  • Present cohesive and persuasive rationales for campaign approaches
  • Ensure that creative function operates in an efficient and profitable manner
  • Set expectations and standards for creative team attitude, behavior, teamwork, and professional development
  • Study competitive environment and assess where agency’s work stands against competition; strive to develop work that is award winning
  • Assure that timely and informative communication takes place among creative team, account teams and client
  • Contribute to strategic and creative development of agency’s marketing and branding efforts for new business development
  • Participate in new business pitches and client creative presentations
  • Ensure self and staff development in web-based and internet marketing capabilities
  • Real Estate advertising background a plus, but not required

Professional Background and Experience:

  • Four-year degree in design, fine arts, or communication
  • 5+ years experience in creative environment with increasing level of responsibility
  • Strong portfolio demonstrating diverse experience in digital marketing design and execution including website design and development, design of web banner ads, emails, and other digital initiatives
  • Working knowledge of Adobe Creative Suite, HTNL5/PHP, CSS Code and other web experience including WordPress platform
  • Demonstrated talent for high-caliber creative concepting
  • Willingness to develop thorough understanding of our clients and their business/industry

Personal Attributes

  • Strong leadership, problem solving, and decision-making skills
  • Excellent written, oral, and interpersonal communication skills
  • Ability to work well with and motivate others
  • Ability to present ideas in convincing and articulated manner
  • Highly self-motivated, self-directed, and attention to detail
  • Ability to effectively prioritize and execute tasks in a high-pressure environment

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PACE Shines Again: Receives Multiple Awards from NJ Builders Association

PACE_SAM_logoWe’re proud to share the good news that PACE received six awards at the 28th annual SAM Awards celebration, held March 26th in Atlantic City! The SAM Awards, presented by the New Jersey Builders Association (NJBA), are the most coveted honors within the state to recognize creative achievement in new home sales and marketing. The presentation of the SAM Awards caps off an outstanding awards season for us. Last month, the agency was recognized by the Shore Builders Association of Central New Jersey (SBACNJ) with nine FAME Awards for excellence in marketing accomplishments in the homebuilding industry.

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Proud members of our PACE team in Atlantic City after receiving 6 SAM Awards from the NJBA. L-R: Ken Hochman, Director – Media Strategy & Planning; Holly Kingsley, Senior Vice President; Cara Faske, President; Erika Cubano, Senior Account Executive; Randy Kershner, Senior Copywriter/PR Director; Daniel Greenspan, Digital Account Manager

This year, we were presented with SAM awards in a variety of categories for a number of different clients, as well as for the agency itself, recognizing our work across a broad spectrum of marketing initiatives. Awards included:

  • Best Corporate Ad (for K. Hovnanian Homes)
  • Best Internet Promotion – Client (for K. Hovnanian Homes)
  • Best Billboard (for Sharbell Development – Union Lofts at Town Center)
  • Best Special Promotion for a Community (Kalian Companies – Carriage Gate at Little Silver)
  • Best Logo Design (PACE 65th Anniversary)
  • Best Internet Promotion (PACE 65th Anniversary Email)

Collection of SAM Awards_2015

Our president, Cara Faske, commented on the awards:

We’re pleased and very honored to receive these prestigious awards from the NJBA, following so quickly on the heels of our recent FAME Award wins,” said Cara. “It means a lot to be honored by our friends and peers in the building community and we’re proud of the work we’ve done for all our New Jersey clients this year. This kind of recognition validates our commitment to serving the New Jersey homebuilder community and continues to solidify our standing as one of the leading agencies in the tri-state area, committed to excellence in marketing and advertising.”

Holly Kingsley, our Senior Vice President, commented further on the significance of this year’s crop of SAM Awards:

What’s especially rewarding is to be recognized for work we’ve done for a variety of different clients, which demonstrates our broad reach across New Jersey, and for work that spans a variety of marketing channels, from digital initiatives to logo design to more traditional advertising efforts. PACE has always been a full-service agency, and these awards reflect our diversity of creativity and capabilities.”

Cheers to our whole PACE team!

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Going Native

PACE_nativeadvertising-01Call it “sponsored content”… call it “native advertising”… whatever you call it, there’s no denying that this type of paid content marketing is all the rage, as more and more companies and brands are utilizing it as part of their overall marketing strategy. In fact, investment in native ads is expected to triple between 2013 and 2015.

PACE_social iconsTo read more about the rapid growth of this new marketing channel, check out this good article from Krystal Overmyer on Skyword.com. In it, she looks at the dramatic growth of native ads in 2014: over 850 brands purchased native ads in December on the top 100 consumer and B2B websites, compared to 688 brands that purchased native ads the previous July—representing a 24 percent increase in native ads between July and December 2014.

Native advertising refers to how companies work with online publications to create paid content that takes on the appearance of editorial or other content on that platform. As Overmyer explains, “native ads could include promoted tweets or suggested Facebook posts; it could also take the form of a 1,500-word piece on… the New York Times.”

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Examples of different types of native advertising, courtesy of mechtron.com

Generally, companies expect and see better results with native ads than what they would get from more traditional display ads or other promotions. Native ads are more “readable” and easily shared across the internet. According to MediaRadar CEO and co-founder Todd Krizelman:

This has led to much higher response rates and improved aided and unaided brand awareness.”

It’s not really a new phenomenon – just reworked and reimagined for the digital age. In earlier times, “native advertising” was called “advertorial” – and at PACE, we’ve been offering it to clients for years as an effective additional strategy to complement marketing campaigns. Over the years, we have repeatedly heard from clients – particularly our real estate clients – who report that they have seen more traffic from customers who mention the “story they read in the Sunday paper” as opposed to the ad we placed. Today, we’ve adapted that strategy to apply to online publications, as well. Whether in print or online, whether you call it “advertorial” or “native advertising,” the content has to be good. It can’t just be fluff, but must give the reader something of interest and value, while effectively promoting the brand or business, as well.

We’re on board with native advertising at PACE, and ready to help your business tap into this hot marketing trend.

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