Designing and redesigning logos is part of what we do at PACE (in fact, we’re in the process of revamping our own logo – but more on that soon…). Consequently, we’re always interested to see what other companies are doing when it comes to logos – and here’s a recent redesign that we love.
After 20 years, IHOP just completed a logo redesign – and we say thumbs up! They maintained their color scheme, but came up with a more modern look that turns their previously subtle “frown” face upside down into a more positive, smiling and welcoming appearance. Nice work! For a little more on the new logo and some background, we share the following from creativity.com:
IHOP has changed its logo for the first time in more than twenty years, incorporating a “smiley face” into its branding. (See a cute film promoting it here — with a pancake!) The restaurant chain, which was founded in 1958 in Toluca Lake, California, said the smile reflects how its pancakes put a smile on the faces of its customers; but clearly it’s also a nod to the social media age. (IHOP’s marketing chief, Kirk Thompson, also told Buzzfeed that the old logo appeared “like a person’s frown.”)
The new logo, created by 360/Studio Tilt, turns the O and P of the brand’s name into eyes, with a smiling red mouth underneath. It will be featured on the IHOP menu, website, mobile app, in advertising and on signage at select restaurants. To promote it, IHOP is launching a series of events called “Summer of Smiles” celebrating people who “bring smiles to their communities.” The first event will be a “Monumental Pancake Lunch” for 6,000 attendees of the Kiwanis International Convention on June 25.