As “Mad Men” Ends, a Final Flashback… and Some Interesting Flash Forwards

PACE_MadMen CastGoodbye, Don… goodbye, Peggy! This weekend marks the series finale of “Mad Men.” As we flash back one last time to advertising’s golden age, Advertising Age asked some current ad leaders (including WPP CEO Martin Sorrell) what the industry will look like in 2025. From the humorous to the unexpected, their responses are all very interesting speculations and projections about where the ad industry is heading. Click here to read the full article. Below, we share our WPP CEO Martin Sorrell’s predictions:

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In 2025 the (fabulously entertaining) world described by ‘Mad Men’ will probably seem even more remote, anachronistic and misogynistic. We’ll no longer define ‘creativity’ in the limited sense of just art and copy, and technology, data and content will be so much a part of what we do that the word ‘digital’ will seem hopelessly quaint and narrow. We will be far more global in outlook (Mars, the moon?) and less Anglo-American, and there will be far more Peggy Olsons running agencies (along with people from more diverse backgrounds generally). By then, I also believe that chief financial officers and chief procurement officers will agree that marketing is an investment, not a cost.”

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