Earlier this week AdWeek reported that National Geographic ranked number one in social media among publishers with over 6.5 million Instagram followers and over 7 million on Twitter.
The Washington D.C. based company was ranked the number one most effective publisher according to a top 10 list released by Shareablee. They earned the top spot with 46.4 million engagements on Facebook, Twitter, and Instagram for the month of July.
The summary of the top ten can be found below. The report also highlighted the top performing publishers broken down by Entertainment, General News, and Fashion & Style. The report can be found here.