Today we have two new dictionary definitions for you:
DMA (Designated Market Area): Media markets designed in which people receive advertisements based on their location. DMAs are defined by Nielsen Media Research and are used to identify specific media markets for those interested in buying advertisements in that area. Many websites allow advertisers to show their ads in their DMA market reaching everyone in that area.
Ex: The New York City DMA is shown in yellow below:
Dayparting: The practice of dividing the day into several parts, during each of which a different type of creative or programing is shown. Additionally, dayparting can refer to switching the medium the creative is shown on.
Ex: To maximize reach to your target audience a company could daypart an advertising campaign so ads are shown on mobile in the morning, on PC’s midday, and on tablets at night.