Creative Spotlight: 1 Pierrepont Plaza

PACE_CM_One_Pierrepont_Plaza_logoWe were excited to see the news recently that Hillary Clinton’s team signed a lease for two floors of office space at 1 Pierrepont Plaza in Brooklyn Heights, to be used for her presidential campaign. And this is not a political statement. For selfish reasons, we’re pleased that they picked 1 Pierrepont Plaza, since it was our Cara Martin team that designed and created the building’s website, brochure and other marketing collateral!

PACE_CM_1-Pierrepont-Plaza-entrance

In reporting this story, several major news outlets and websites including CNN, Newsday and others noted with interest that 1 Pierrepont bills itself as “Modern Offices. Brooklyn Cool.”  We’re pleased to take credit for that description – because that’s the tagline we developed for Forest City Ratner for this project! Did our marketing material influence Hillary’s decision to choose the building for her offices? We can’t say for sure… but we’d like to think it played a part…

Here are a few shots of some of the work we created for 1 Pierrepont Plaza:

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Homepage for One Pierrepont Plaza website
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Digital flyer for One Pierrepont Plaza
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Brochure for One Pierrepont Plaza
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One Pierrepont Plaza Brochure, opened

 

PACE Shines Again: Receives Multiple Awards from NJ Builders Association

PACE_SAM_logoWe’re proud to share the good news that PACE received six awards at the 28th annual SAM Awards celebration, held March 26th in Atlantic City! The SAM Awards, presented by the New Jersey Builders Association (NJBA), are the most coveted honors within the state to recognize creative achievement in new home sales and marketing. The presentation of the SAM Awards caps off an outstanding awards season for us. Last month, the agency was recognized by the Shore Builders Association of Central New Jersey (SBACNJ) with nine FAME Awards for excellence in marketing accomplishments in the homebuilding industry.

PACE Team_SAM Awards 2015_FINAL
Proud members of our PACE team in Atlantic City after receiving 6 SAM Awards from the NJBA. L-R: Ken Hochman, Director – Media Strategy & Planning; Holly Kingsley, Senior Vice President; Cara Faske, President; Erika Cubano, Senior Account Executive; Randy Kershner, Senior Copywriter/PR Director; Daniel Greenspan, Digital Account Manager

This year, we were presented with SAM awards in a variety of categories for a number of different clients, as well as for the agency itself, recognizing our work across a broad spectrum of marketing initiatives. Awards included:

  • Best Corporate Ad (for K. Hovnanian Homes)
  • Best Internet Promotion – Client (for K. Hovnanian Homes)
  • Best Billboard (for Sharbell Development – Union Lofts at Town Center)
  • Best Special Promotion for a Community (Kalian Companies – Carriage Gate at Little Silver)
  • Best Logo Design (PACE 65th Anniversary)
  • Best Internet Promotion (PACE 65th Anniversary Email)

Collection of SAM Awards_2015

Our president, Cara Faske, commented on the awards:

We’re pleased and very honored to receive these prestigious awards from the NJBA, following so quickly on the heels of our recent FAME Award wins,” said Cara. “It means a lot to be honored by our friends and peers in the building community and we’re proud of the work we’ve done for all our New Jersey clients this year. This kind of recognition validates our commitment to serving the New Jersey homebuilder community and continues to solidify our standing as one of the leading agencies in the tri-state area, committed to excellence in marketing and advertising.”

Holly Kingsley, our Senior Vice President, commented further on the significance of this year’s crop of SAM Awards:

What’s especially rewarding is to be recognized for work we’ve done for a variety of different clients, which demonstrates our broad reach across New Jersey, and for work that spans a variety of marketing channels, from digital initiatives to logo design to more traditional advertising efforts. PACE has always been a full-service agency, and these awards reflect our diversity of creativity and capabilities.”

Cheers to our whole PACE team!

PACE_Cheers

 

PACE Recognized at 2015 FAME Awards

PACE_Fame-LogoWe’re proud to share that PACE was the recipient of nine awards at the twelfth annual FAME Awards celebration, held February 26th at South Gate Manor in Freehold, NJ. The FAME Awards are presented every year by the Shore Builders Association of Central New Jersey (SBACNJ) to recognize and honor companies and individual builders, remodelers and associate members for excellence in marketing accomplishments in the homebuilding industry.

PACE_Collection of FAME Awards 2015_0728

This year, we won awards in a variety of categories for a number of different clients, recognizing work that spans a broad spectrum of marketing initiatives. Here’s the list of winners (and a few samples of the winning work):

  • Best Logo Design (single-family detached community, Sharbell Development – Springside at Robbinsville)

PACE_Springside logo

  • Best Color Ad (1/2-page or larger, Kalian Companies – Carriage Gate at Little Silver)
  • Best Color Magazine Ad (Sharbell Development – Tapestry at Montgomery)
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PACE Senior Vice President Holly Kingsley and Senior Copywriter-PR Director Randy Kershner after receiving one of the agency’s nine FAME Awards last month
  • Best Public Relations Release or Campaign (K. Hovnanian® Homes® – The Orchards at Monroe)
  • Best Direct Mail Piece or Campaign (D.R. Horton – Coventry Estates)
  • Best Direct Mail Piece – Associate Member (PACE Holiday Greeting Card/Package)
PACE Advertising 2013 Holiday Card with Cookie
Our holiday greeting card & package, winner for “Best Direct Mail Piece” (Associate Member)
  • Best Billboard (Sharbell Development – The Lofts at Town Center)
  • Best Special Promotion/Event (K. Hovnanian® Homes® – “Meet the Builder”)
  • Best Email Promotion (PACE 65th Anniversary Email)
Pace65thEblast
PACE created this email promotion to celebrate our 65th anniversary in 2014 

And a special congratulations to our friends at K. Hovnanian Homes. Among their many FAME awards this year, K. Hovnanian was presented with the Grand Award for “Townhome Community of the Year” for Wheatsheaf. We’re proud to be their partner ad agency.

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Some of the K. Hovnanian Homes Northeast Division team, after winning this year’s FAME Grand Award for “Townhome of the Year” (Wheatsheaf)

Cara Faske, PACE President, commented on our showing at the FAME awards:

We’re so pleased and honored to receive these prestigious awards from the SBACNJ. It’s very rewarding to be recognized by our friends and peers in the building community. We’re proud of the work we’ve done for all of our New Jersey clients this year. This kind of recognition validates our commitment to serving the New Jersey homebuilder community and continues to solidify our standing as one of the leading agencies in the tri-state area, committed to excellence in marketing and advertising.”

Holly Kingsley, PACE Senior Vice President, commented further on the significance of this year’s crop of FAME Awards received by the agency:

What’s especially rewarding for us is to be recognized for work that we’ve done for a variety of different clients, which demonstrates our broad reach across New Jersey, and also for work that spans a variety of marketing channels, from digital initiatives to logo design to more traditional advertising efforts. PACE has always been a full-service agency, and these awards reflect our diversity of creativity and capabilities.”

Congratulations to all of this year’s FAME Award winners. And special thanks to the SBACNJ for the awards and the recognition… to our clients for the honor of working with you and the opportunity to create award-winning work for your excellent projects… and to all of our PACE staff for proving once again that we are truly a team of winners. It’s great to work with some of the best in the business!

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Randy and Holly celebrating the nine FAME awards presented to PACE at this year’s FAME Awards ceremony