Creative Spotlight: The Giovanni

gio_logoSuper chic, super trendy – that’s The Giovanni, a new luxury rental project in super-hot Fort Greene, Brooklyn. Naturally, developer Red Apple Real Estate wanted a super-creative branding and marketing program for the project. So they hired us.

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The Giovanni, 81 Fleet Place, between Myrtle Avenue & Flatbush Avenue Extension

 

We designed and developed a logo and website for The Giovanni, as well as a brochure, building renderings (by our 3D rendering arm, Agency Red), digital media campaigns, signage, marketing center displays, outdoor kiosks, promotional items, stationery, business cards and more. Here’s just a sample of some of our work for The Giovanni…

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Montage of Pace work for The Giovanni including logo, rendering, website, and stationery package

 

Creative Spotlight: Vineyards at Blue Point

 

One of our newest clients at PACE is Vineyards at Blue Point, a new active-adult community on Long Island from award-winning developer Ornstein-Leyton Company. We’ve been working with our partners at Vineyards to create a full marketing campaign, from logo development to signage, print and online banner ads, a website and more.

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Logo for Vineyards at Blue Point, created by PACE

We were excited to recently launch our first ad for this exceptional new community. This initial ad, below, is the first in a campaign that imagines, from the perspective of a 55+ homebuyer, how good life will be “someday” when she or he finds the perfect active-adult community:

Vineyards at Blue Point_PACE Ad_May 2015

 

Even more than being excited about launching the first ad, we were thrilled to learn about the response. Our client reported having over 103 new visitors at the community’s sales office from Friday through Sunday following the ad’s run, with 60 of them claiming direct response from the ad. According to our client, the ad was very well received, with people commenting that they liked it because it “was different from other builders’ typical ads.”

PACE_bedifferent-300x227That’s music to our ears – and exactly what we always strive to hear. As an agency, our philosophy is that “Clients don’t look alike. And neither should their ads.” We always search for a project’s defining essence – the bedrock principle, the distinguishing vision – that differentiates it, drives its activities, and provides the basis for a unique brand and selling proposition. As a result, every client’s ad should be uniquely identifiable and distinguishable from any and all competitors.

But even more important, our ads have to work. Our goal is to develop targeted campaigns and creative solutions that match client objectives and drive measurable results – and we’ve had a lot of success doing just that. This latest ad from Vineyards at Blue Point is just one example. We’d love to show you more.

Creative Spotlight: 1 Pierrepont Plaza

PACE_CM_One_Pierrepont_Plaza_logoWe were excited to see the news recently that Hillary Clinton’s team signed a lease for two floors of office space at 1 Pierrepont Plaza in Brooklyn Heights, to be used for her presidential campaign. And this is not a political statement. For selfish reasons, we’re pleased that they picked 1 Pierrepont Plaza, since it was our Cara Martin team that designed and created the building’s website, brochure and other marketing collateral!

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In reporting this story, several major news outlets and websites including CNN, Newsday and others noted with interest that 1 Pierrepont bills itself as “Modern Offices. Brooklyn Cool.”  We’re pleased to take credit for that description – because that’s the tagline we developed for Forest City Ratner for this project! Did our marketing material influence Hillary’s decision to choose the building for her offices? We can’t say for sure… but we’d like to think it played a part…

Here are a few shots of some of the work we created for 1 Pierrepont Plaza:

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Homepage for One Pierrepont Plaza website
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Digital flyer for One Pierrepont Plaza
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Brochure for One Pierrepont Plaza
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One Pierrepont Plaza Brochure, opened

 

PACE Recognized at 2015 FAME Awards

PACE_Fame-LogoWe’re proud to share that PACE was the recipient of nine awards at the twelfth annual FAME Awards celebration, held February 26th at South Gate Manor in Freehold, NJ. The FAME Awards are presented every year by the Shore Builders Association of Central New Jersey (SBACNJ) to recognize and honor companies and individual builders, remodelers and associate members for excellence in marketing accomplishments in the homebuilding industry.

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This year, we won awards in a variety of categories for a number of different clients, recognizing work that spans a broad spectrum of marketing initiatives. Here’s the list of winners (and a few samples of the winning work):

  • Best Logo Design (single-family detached community, Sharbell Development – Springside at Robbinsville)

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  • Best Color Ad (1/2-page or larger, Kalian Companies – Carriage Gate at Little Silver)
  • Best Color Magazine Ad (Sharbell Development – Tapestry at Montgomery)
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PACE Senior Vice President Holly Kingsley and Senior Copywriter-PR Director Randy Kershner after receiving one of the agency’s nine FAME Awards last month
  • Best Public Relations Release or Campaign (K. Hovnanian® Homes® – The Orchards at Monroe)
  • Best Direct Mail Piece or Campaign (D.R. Horton – Coventry Estates)
  • Best Direct Mail Piece – Associate Member (PACE Holiday Greeting Card/Package)
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Our holiday greeting card & package, winner for “Best Direct Mail Piece” (Associate Member)
  • Best Billboard (Sharbell Development – The Lofts at Town Center)
  • Best Special Promotion/Event (K. Hovnanian® Homes® – “Meet the Builder”)
  • Best Email Promotion (PACE 65th Anniversary Email)
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PACE created this email promotion to celebrate our 65th anniversary in 2014 

And a special congratulations to our friends at K. Hovnanian Homes. Among their many FAME awards this year, K. Hovnanian was presented with the Grand Award for “Townhome Community of the Year” for Wheatsheaf. We’re proud to be their partner ad agency.

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Some of the K. Hovnanian Homes Northeast Division team, after winning this year’s FAME Grand Award for “Townhome of the Year” (Wheatsheaf)

Cara Faske, PACE President, commented on our showing at the FAME awards:

We’re so pleased and honored to receive these prestigious awards from the SBACNJ. It’s very rewarding to be recognized by our friends and peers in the building community. We’re proud of the work we’ve done for all of our New Jersey clients this year. This kind of recognition validates our commitment to serving the New Jersey homebuilder community and continues to solidify our standing as one of the leading agencies in the tri-state area, committed to excellence in marketing and advertising.”

Holly Kingsley, PACE Senior Vice President, commented further on the significance of this year’s crop of FAME Awards received by the agency:

What’s especially rewarding for us is to be recognized for work that we’ve done for a variety of different clients, which demonstrates our broad reach across New Jersey, and also for work that spans a variety of marketing channels, from digital initiatives to logo design to more traditional advertising efforts. PACE has always been a full-service agency, and these awards reflect our diversity of creativity and capabilities.”

Congratulations to all of this year’s FAME Award winners. And special thanks to the SBACNJ for the awards and the recognition… to our clients for the honor of working with you and the opportunity to create award-winning work for your excellent projects… and to all of our PACE staff for proving once again that we are truly a team of winners. It’s great to work with some of the best in the business!

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Randy and Holly celebrating the nine FAME awards presented to PACE at this year’s FAME Awards ceremony

Live the Dream… A Fresh New Ad Campaign for 2015

We’re always excited to unveil new ad campaigns for our clients… and from time to time, we like to share some of them on our PACE blog.

Here’s a new campaign we just launched for our client, The Residences at Dockside, an upscale condominium building on the Delaware River in Philadelphia. We’ve worked with Dockside for a number of years and have created many memorable and effective ads and marketing campaigns for them. These new ads, created by PACE Senior Art Director Rob Silverman, are the first in a series of ads that are full of vibrant color and artistic imagery, evoking everything people love about living at Dockside… the waterfront lifestyle, the proximity to the city, the spectacular river and city views, and of course, the elegant condominium homes. This first one just launched in the Philly market last week:

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1st new ad in a series for The Residences at Dockside, Jan. 2015

And here’s another interpretation…

PACE_DOCKSD NULOOK_Jan 2015

We’re excited about these new ads… and of course, eager to see how they perform. We believe they are eye catching and intriguing. Now we’ll be watching to see what kind of response and traffic they generate for Dockside… always the true test of an ad campaign’s effectiveness.