See Jane. See Jane Create.

Pace_SeeJaneRun_400x400We’re turning the page on a new chapter of Pace, so a storybook reference felt appropriate. This new chapter is all about taking our creative output to a new level – and it begins with the recent addition of Jane Kramer to our Pace team.

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Jane Kramer, Pace Creative Director

Jane recently came on board as our Creative Director, supervising our team of art directors and copywriters and overseeing all our creative execution and output. A senior-level creative director and a true professional, Jane is also a bit of a nut – and we’re proud to share both sides of her. First, the serious stuff…

Pace_See Jane WorkArmed with a background in art direction, Jane has produced award-winning integrated campaigns for global brands – both B2B and B2C – over a 22-year career. Prior to joining Pace, she worked as Creative Director for Nelson Schmidt in Milwaukee. Her client experience is diverse and includes category leaders such as ADP, Alliance Laundry Systems, Bombardier, Club Car, Hershey’s, Master Lock, McKesson, Polaris, Pfizer, Roche Diagnostics and Rubbermaid. Jane has been recognized not only from creative competitions and publications such as Communication Arts, Graphis, New York Festivals, and Creativity, but from award programs highlighting results, such as B2B Best, ACE and Tower.

Cara Faske, our Pace president, commented on the addition of Jane to our team:

Pace_creative director desk signThe time was right to bring a new vision and focus to our creative department – not only for our own internal branding, but to elevate our client work, as well. I can’t think of someone better to do this than Jane. She has a demonstrated talent for high-caliber creative concepting and a unique, fresh vision that will ensure our creative output sets a new standard for the industry. Her strengths are in branding, strategy and ideation and she brings a focused and disciplined approach that has proven to generate results. I’m also excited because she brings extensive experience in traditional broadcast and longer-form content video, both areas where Pace will be expanding. I can’t wait to see how our creative department grows under Jane’s leadership and how she helps us take Pace to the next level!”

Jane had a few words to say about her new role, as well:

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It’s very exciting to join Pace at such an important time in the history and evolution of the agency. I’m looking forward to helping grow our creative department and diversify our client base. On top of that, to be able to be part of an agency re-brand is a rare and awesome opportunity.”

Pace_MilwaukeeJane has accidentally worked in advertising for more years than she cares to admit. Born in New Hampshire to a musical family (both her parents were professional classical musicians), she abandoned New England as an infant when she moved to Milwaukee. (Not on her own. The family moved with her.) It was there that she unexpectedly launched her advertising career. It was also there that she developed a rabid enthusiasm for all things Green Bay Packer related.

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We’re glad that Jane has returned to the East Coast – and that she’s on our team now. (Although she still wears her cheesehead proudly.) She has a degree in Theatre and Dance, so we’re not surprised (though sometimes our clients are) when she busts out something wacky during a presentation. After all, she has to use her degree somewhere. She also inherited her parents’ musical talents and can pretty much play any instrument. We’re waiting for the day when she breaks out a ukulele in a meeting.

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Talented in oh, so many ways, Jane keeps the office energy up!

When she’s not performing as a senior level creative director and demonstrating her skills in branding, strategy and ideation, Jane can often be found cooking or eating. She also enjoys collecting wine, mostly just so she can drink it. To keep her girlish figure from these gastronomic vices, she cycles and does various other physical things – including “accidentally” watching trashy reality TV and “accidentally” reading People magazine.

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Jane loves her wine. See Jane drink…

Welcome, Jane!

PACE Recognized at 2015 FAME Awards

PACE_Fame-LogoWe’re proud to share that PACE was the recipient of nine awards at the twelfth annual FAME Awards celebration, held February 26th at South Gate Manor in Freehold, NJ. The FAME Awards are presented every year by the Shore Builders Association of Central New Jersey (SBACNJ) to recognize and honor companies and individual builders, remodelers and associate members for excellence in marketing accomplishments in the homebuilding industry.

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This year, we won awards in a variety of categories for a number of different clients, recognizing work that spans a broad spectrum of marketing initiatives. Here’s the list of winners (and a few samples of the winning work):

  • Best Logo Design (single-family detached community, Sharbell Development – Springside at Robbinsville)

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  • Best Color Ad (1/2-page or larger, Kalian Companies – Carriage Gate at Little Silver)
  • Best Color Magazine Ad (Sharbell Development – Tapestry at Montgomery)
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PACE Senior Vice President Holly Kingsley and Senior Copywriter-PR Director Randy Kershner after receiving one of the agency’s nine FAME Awards last month
  • Best Public Relations Release or Campaign (K. Hovnanian® Homes® – The Orchards at Monroe)
  • Best Direct Mail Piece or Campaign (D.R. Horton – Coventry Estates)
  • Best Direct Mail Piece – Associate Member (PACE Holiday Greeting Card/Package)
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Our holiday greeting card & package, winner for “Best Direct Mail Piece” (Associate Member)
  • Best Billboard (Sharbell Development – The Lofts at Town Center)
  • Best Special Promotion/Event (K. Hovnanian® Homes® – “Meet the Builder”)
  • Best Email Promotion (PACE 65th Anniversary Email)
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PACE created this email promotion to celebrate our 65th anniversary in 2014 

And a special congratulations to our friends at K. Hovnanian Homes. Among their many FAME awards this year, K. Hovnanian was presented with the Grand Award for “Townhome Community of the Year” for Wheatsheaf. We’re proud to be their partner ad agency.

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Some of the K. Hovnanian Homes Northeast Division team, after winning this year’s FAME Grand Award for “Townhome of the Year” (Wheatsheaf)

Cara Faske, PACE President, commented on our showing at the FAME awards:

We’re so pleased and honored to receive these prestigious awards from the SBACNJ. It’s very rewarding to be recognized by our friends and peers in the building community. We’re proud of the work we’ve done for all of our New Jersey clients this year. This kind of recognition validates our commitment to serving the New Jersey homebuilder community and continues to solidify our standing as one of the leading agencies in the tri-state area, committed to excellence in marketing and advertising.”

Holly Kingsley, PACE Senior Vice President, commented further on the significance of this year’s crop of FAME Awards received by the agency:

What’s especially rewarding for us is to be recognized for work that we’ve done for a variety of different clients, which demonstrates our broad reach across New Jersey, and also for work that spans a variety of marketing channels, from digital initiatives to logo design to more traditional advertising efforts. PACE has always been a full-service agency, and these awards reflect our diversity of creativity and capabilities.”

Congratulations to all of this year’s FAME Award winners. And special thanks to the SBACNJ for the awards and the recognition… to our clients for the honor of working with you and the opportunity to create award-winning work for your excellent projects… and to all of our PACE staff for proving once again that we are truly a team of winners. It’s great to work with some of the best in the business!

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Randy and Holly celebrating the nine FAME awards presented to PACE at this year’s FAME Awards ceremony

Flashback Friday: The 2000s

At PACE, we’re proudly celebrating our 65th Anniversary this year!  And we are finally at our last Friday of recapping a decade of PACE history on the blog. So far we have highlighted milestones from the 1940s, the 1950s, the 1960s, the 1970s, the 1980s, and the 1990s.

A lot has happened since we opened our doors back in 1949. We’ve evolved over the years to meet the challenges of a changing world, but one thing has always remained constant: our ability to creatively, strategically, and successfully position, brand, and promote our clients.  Today, our six decade, the 2000s:

PACE Advertising - 65th Anniversary -2000s

 

 We hope you have enjoyed this series and will continue reading for more recent updates about PACE and our every changing industry.

To learn more about PACE, visit our website or visit the sites of our sister companies, Green Advertising and Cara Martin.

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Flashback Friday: The 1990s

At PACE, we’re proudly celebrating our 65th Anniversary this year!  Thus, every Friday we will share a decade of PACE history on the blog. So far we have recapped the 1940s, the 1950s, the 1960s, the 1970s, and the 1980s.

A lot has happened since we opened our doors back in 1949. We’ve evolved over the years to meet the challenges of a changing world, but one thing has always remained constant: our ability to creatively, strategically, and successfully position, brand, and promote our clients.  Today, our fifth decade, the 1990s:

PACE Advertising - 65th Anniversary -1990s

 

To learn more about PACE, visit our website!

Flashback Friday: The 1980s

At PACE, we’re proudly celebrating our 65th Anniversary this year!  Thus, every Friday we will share a decade of PACE history on the blog. So far we have recapped the 1940sthe 1950s, the 1960s, and the 1970s.

A lot has happened since we opened our doors back in 1949. We’ve evolved over the years to meet the challenges of a changing world, but one thing has always remained constant: our ability to creatively, strategically, and successfully position, brand, and promote our clients.  Today, our fourth decade, the 1980s and one of our most important years, 1986:

PACE Advertising - 65th Anniversary -1980s

 

To learn more about PACE, visit our website!