We’re looking for a Creative Director…

PACE_help_wanted

It’s good to grow. And right now at PACE, we’re on a good forward track. Exciting things are happening at the agency and, consequently, we need some fresh blood!

PACE_Creative-DirectorRight now, we’re looking for a Creative Director to join our team at PACE Advertising and Cara Martin in NYC. In case you don’t know us, we’re a boutique advertising/ branding agency located in Manhattan. Founded in 1949, we’re part of the WPP family, the world’s largest communications organization. We specialize in residential and commercial real estate marketing, and also serve other sectors including hospitals and healthcare, hospitality, education, and non-profit organizations.

Following is our laundry list of what we’re looking for in someone to fill this new position. If it sounds like a lot, it is – and you’ll be challenged. But you’ll also have a lot of fun, working with a great team and some terrific clients, with the opportunity to put your creative stamp on our agency and add to our award-winning work. If you have an impressive portfolio demonstrating extensive experience in digital and traditional design, we’d like to hear from you. Please email resumes with “Creative Director” in subject line to info@paceadvertising.com.

Primary Responsibilities:

  • Ensure that our creative output remains leading edge, inspiring, and the envy of our peers – and that our creative work is of the highest quality, maintaining consistently high standards for all members of the creative team
  • Deliver strategic solutions that help our clients attain their marketing and communications objectives
  • Assume lead for all key client digital initiatives including website development, design of web banner ads, emails, and other digital marketing
  • Collaborate and contribute to creative process as a leader of the creative team, and as a member of the account team
  • Lead and inspire our small art department to ensure excellence in creative execution and strategic thinking
  • Present cohesive and persuasive rationales for campaign approaches
  • Ensure that creative function operates in an efficient and profitable manner
  • Set expectations and standards for creative team attitude, behavior, teamwork, and professional development
  • Study competitive environment and assess where agency’s work stands against competition; strive to develop work that is award winning
  • Assure that timely and informative communication takes place among creative team, account teams and client
  • Contribute to strategic and creative development of agency’s marketing and branding efforts for new business development
  • Participate in new business pitches and client creative presentations
  • Ensure self and staff development in web-based and internet marketing capabilities
  • Real Estate advertising background a plus, but not required

Professional Background and Experience:

  • Four-year degree in design, fine arts, or communication
  • 5+ years experience in creative environment with increasing level of responsibility
  • Strong portfolio demonstrating diverse experience in digital marketing design and execution including website design and development, design of web banner ads, emails, and other digital initiatives
  • Working knowledge of Adobe Creative Suite, HTNL5/PHP, CSS Code and other web experience including WordPress platform
  • Demonstrated talent for high-caliber creative concepting
  • Willingness to develop thorough understanding of our clients and their business/industry

Personal Attributes

  • Strong leadership, problem solving, and decision-making skills
  • Excellent written, oral, and interpersonal communication skills
  • Ability to work well with and motivate others
  • Ability to present ideas in convincing and articulated manner
  • Highly self-motivated, self-directed, and attention to detail
  • Ability to effectively prioritize and execute tasks in a high-pressure environment

PACE_creativity

 

PACE Shines Again: Receives Multiple Awards from NJ Builders Association

PACE_SAM_logoWe’re proud to share the good news that PACE received six awards at the 28th annual SAM Awards celebration, held March 26th in Atlantic City! The SAM Awards, presented by the New Jersey Builders Association (NJBA), are the most coveted honors within the state to recognize creative achievement in new home sales and marketing. The presentation of the SAM Awards caps off an outstanding awards season for us. Last month, the agency was recognized by the Shore Builders Association of Central New Jersey (SBACNJ) with nine FAME Awards for excellence in marketing accomplishments in the homebuilding industry.

PACE Team_SAM Awards 2015_FINAL
Proud members of our PACE team in Atlantic City after receiving 6 SAM Awards from the NJBA. L-R: Ken Hochman, Director – Media Strategy & Planning; Holly Kingsley, Senior Vice President; Cara Faske, President; Erika Cubano, Senior Account Executive; Randy Kershner, Senior Copywriter/PR Director; Daniel Greenspan, Digital Account Manager

This year, we were presented with SAM awards in a variety of categories for a number of different clients, as well as for the agency itself, recognizing our work across a broad spectrum of marketing initiatives. Awards included:

  • Best Corporate Ad (for K. Hovnanian Homes)
  • Best Internet Promotion – Client (for K. Hovnanian Homes)
  • Best Billboard (for Sharbell Development – Union Lofts at Town Center)
  • Best Special Promotion for a Community (Kalian Companies – Carriage Gate at Little Silver)
  • Best Logo Design (PACE 65th Anniversary)
  • Best Internet Promotion (PACE 65th Anniversary Email)

Collection of SAM Awards_2015

Our president, Cara Faske, commented on the awards:

We’re pleased and very honored to receive these prestigious awards from the NJBA, following so quickly on the heels of our recent FAME Award wins,” said Cara. “It means a lot to be honored by our friends and peers in the building community and we’re proud of the work we’ve done for all our New Jersey clients this year. This kind of recognition validates our commitment to serving the New Jersey homebuilder community and continues to solidify our standing as one of the leading agencies in the tri-state area, committed to excellence in marketing and advertising.”

Holly Kingsley, our Senior Vice President, commented further on the significance of this year’s crop of SAM Awards:

What’s especially rewarding is to be recognized for work we’ve done for a variety of different clients, which demonstrates our broad reach across New Jersey, and for work that spans a variety of marketing channels, from digital initiatives to logo design to more traditional advertising efforts. PACE has always been a full-service agency, and these awards reflect our diversity of creativity and capabilities.”

Cheers to our whole PACE team!

PACE_Cheers

 

PACE Recognized at 2015 FAME Awards

PACE_Fame-LogoWe’re proud to share that PACE was the recipient of nine awards at the twelfth annual FAME Awards celebration, held February 26th at South Gate Manor in Freehold, NJ. The FAME Awards are presented every year by the Shore Builders Association of Central New Jersey (SBACNJ) to recognize and honor companies and individual builders, remodelers and associate members for excellence in marketing accomplishments in the homebuilding industry.

PACE_Collection of FAME Awards 2015_0728

This year, we won awards in a variety of categories for a number of different clients, recognizing work that spans a broad spectrum of marketing initiatives. Here’s the list of winners (and a few samples of the winning work):

  • Best Logo Design (single-family detached community, Sharbell Development – Springside at Robbinsville)

PACE_Springside logo

  • Best Color Ad (1/2-page or larger, Kalian Companies – Carriage Gate at Little Silver)
  • Best Color Magazine Ad (Sharbell Development – Tapestry at Montgomery)
PACE_FAME 2015_R Kershner-H Kingsley_2337
PACE Senior Vice President Holly Kingsley and Senior Copywriter-PR Director Randy Kershner after receiving one of the agency’s nine FAME Awards last month
  • Best Public Relations Release or Campaign (K. Hovnanian® Homes® – The Orchards at Monroe)
  • Best Direct Mail Piece or Campaign (D.R. Horton – Coventry Estates)
  • Best Direct Mail Piece – Associate Member (PACE Holiday Greeting Card/Package)
PACE Advertising 2013 Holiday Card with Cookie
Our holiday greeting card & package, winner for “Best Direct Mail Piece” (Associate Member)
  • Best Billboard (Sharbell Development – The Lofts at Town Center)
  • Best Special Promotion/Event (K. Hovnanian® Homes® – “Meet the Builder”)
  • Best Email Promotion (PACE 65th Anniversary Email)
Pace65thEblast
PACE created this email promotion to celebrate our 65th anniversary in 2014 

And a special congratulations to our friends at K. Hovnanian Homes. Among their many FAME awards this year, K. Hovnanian was presented with the Grand Award for “Townhome Community of the Year” for Wheatsheaf. We’re proud to be their partner ad agency.

KHOV team_FAME 2015 Townhome of Year Award_2460
Some of the K. Hovnanian Homes Northeast Division team, after winning this year’s FAME Grand Award for “Townhome of the Year” (Wheatsheaf)

Cara Faske, PACE President, commented on our showing at the FAME awards:

We’re so pleased and honored to receive these prestigious awards from the SBACNJ. It’s very rewarding to be recognized by our friends and peers in the building community. We’re proud of the work we’ve done for all of our New Jersey clients this year. This kind of recognition validates our commitment to serving the New Jersey homebuilder community and continues to solidify our standing as one of the leading agencies in the tri-state area, committed to excellence in marketing and advertising.”

Holly Kingsley, PACE Senior Vice President, commented further on the significance of this year’s crop of FAME Awards received by the agency:

What’s especially rewarding for us is to be recognized for work that we’ve done for a variety of different clients, which demonstrates our broad reach across New Jersey, and also for work that spans a variety of marketing channels, from digital initiatives to logo design to more traditional advertising efforts. PACE has always been a full-service agency, and these awards reflect our diversity of creativity and capabilities.”

Congratulations to all of this year’s FAME Award winners. And special thanks to the SBACNJ for the awards and the recognition… to our clients for the honor of working with you and the opportunity to create award-winning work for your excellent projects… and to all of our PACE staff for proving once again that we are truly a team of winners. It’s great to work with some of the best in the business!

PACE_RK-HK-FAME 2015_4007
Randy and Holly celebrating the nine FAME awards presented to PACE at this year’s FAME Awards ceremony

Welcome to our newest PACE team member!

A great big WELCOME to Katie Cope, the newest member of our PACE and Cara Martin team!

PACE Adv_Katie Cope
Our new PACE Account Coordinator, Katie Cope

Katie joined us this week as an Account Coordinator and will be working closely with our account teams on a variety of client projects. Katie comes to us from the Boston area, where she was working as a Client Services Specialist for Propel Marketing, a digital marketing firm. She earned her MA in English from UMass, Amherst, and her BA in Political Science and Literature from American University in Washington, D.C. In her spare time, Katie might be found running (she was a top-third finisher at the Spartan Race New England for 3 years in a row!), playing tennis, or working out at the gym. She is also a mosaic and pottery artist and an active member and contributor to the Arbor Day Foundation. And now in her spare time, no doubt she’ll be exploring her new home base of NYC.

We are thrilled to have Katie on board and looking forward to having her on our team!

Live the Dream… A Fresh New Ad Campaign for 2015

We’re always excited to unveil new ad campaigns for our clients… and from time to time, we like to share some of them on our PACE blog.

Here’s a new campaign we just launched for our client, The Residences at Dockside, an upscale condominium building on the Delaware River in Philadelphia. We’ve worked with Dockside for a number of years and have created many memorable and effective ads and marketing campaigns for them. These new ads, created by PACE Senior Art Director Rob Silverman, are the first in a series of ads that are full of vibrant color and artistic imagery, evoking everything people love about living at Dockside… the waterfront lifestyle, the proximity to the city, the spectacular river and city views, and of course, the elegant condominium homes. This first one just launched in the Philly market last week:

PACE_Dockside ad1_Jan 2015
1st new ad in a series for The Residences at Dockside, Jan. 2015

And here’s another interpretation…

PACE_DOCKSD NULOOK_Jan 2015

We’re excited about these new ads… and of course, eager to see how they perform. We believe they are eye catching and intriguing. Now we’ll be watching to see what kind of response and traffic they generate for Dockside… always the true test of an ad campaign’s effectiveness.