The Best 404 Error Pages

Sure, it is not ideal, but every once in a while a website is not going to load. When a user types in an incorrect URL, follows a dead link, or somehow ends up on a page that does not exist a 404 page loads to let site visitors know they have reached a broken link. The proper definition is, “The 404 or Not Found error message is a HTTP standard response code indicating that the client was able to communicate with a given server, but the server could not find what was requested.”

We have noticed a trend of companies taking this usually uninteresting page, branding it and often creating some unexpected humor.  Here is a compilation of our favorite 404 error pages originally found here, here, here, or here:

404 Page - Blizzard EntertainmentBest 404 Page -   HuwshimiThe New Yorker 404 Error Page Best 404 Error Pages -  Specialized 404 Page -  Tableau SoftwareBest 404 Error Pages - Cosmopolitan Magazine


404 Page  USA Today For the WinBest 404 Error Pages - Magnt
Best 404 Error Pages - Charles Clinkard Fine Footwear 404 ErrorPage - Complex  404 Error Page - Hootsuite Best 404 Error Pages - ForbesBest 404 Error Pages - Lego    
Which is your favorite from this collection?  
Is there a great 404 error page that we did not include?  Let us know in the comments! 

The History Of Web Design

Every day, our inhouse creative staff work with cuttingedge coders to design websites for our clients. The sites we design utilize the latest coding languages and are SEO optimized in every way possible. Take a look at one of our latest sites, 3 Hudson Boulevard, created for our client Moinian for their latest project at Hudson Yards.



The History Of Web Design Infographic was originally found here.



Emerging Tech in Advertising Event

From Kelly Donlin, PACE Digital & Social Media Manager:

Last night I attended the Advertising Club of New York‘s fourth Ad Think event on “Emerging Ad Tech.” Four start-up companies presented in a Times Square conference room to an esteemed panel and a crowd of standing-room-only members. The event focused on four hand-selected start-ups with cutting edge solutions and diverse backgrounds, presenting ideas for how to advance the industry.

Standing Room Only on Tuesday Night

The start-up companies and representatives presenting were Jason Klein of ListenFirst Media, Ron Jacobson of RockerBox, Michael Provenzano of Vistar Media, and Jay Singh of Viral Gains.  Each gave a five-minute pitch and then faced a lively Q&A with the panel members. The panel members included industry heavyweights Janet Balis, CRO of Betaworks + Former Publisher of The Huffington Post; Jon Bond, Chief Tomorroist at Tomorro; Alex Morrison, SVP/Director of Digital Marketing at the Grey Group (another WPP company); and Javier Farfan, Senior Director of Cultural Branding at PepsiCo.

Michael Provenzano of Vistar Media

A few key takeaways from last night:

  • “We always talk about the conversation and how it relates to social media but it goes beyond that, it’s the whole campaign.”
  • There is a huge opportunity for brands to stop shouting at consumers and create context aware content consumers want to interact with.
  • You need to understand the context to understand the data.

At PACE we strive to help our clients understand the market and emerging new technologies that are available to help them connect with customers or potential customers. We agree that it’s important not to “shout” at customers but to add to the conversation with meaningful content, and we work with our clients to do just that. And we provide in-depth monthly reporting to all clients to help them address and understand the context and the data in unison.

What You Need To Know To Get Ahead In Video Advertising

What You Need To Know To Get Ahead In Video Advertising


MediaRadar today introduced the results of new research into online video advertising in the form of this infographic, shared via ADOTAS. It addresses the challenges advertisers and publishers face when working to uncover the opportunities within this medium, and also details best practices.

The two key takeaways are 30-second ads are nearly 10 times more likely to be skipped than 15-second ads and 26% of online video ads are accompanied by display or rich media ads.