We’re always excited to unveil new ad campaigns for our clients… and from time to time, we like to share some of them on our PACE blog.
Here’s a new campaign we just launched for our client, The Residences at Dockside, an upscale condominium building on the Delaware River in Philadelphia. We’ve worked with Dockside for a number of years and have created many memorable and effective ads and marketing campaigns for them. These new ads, created by PACE Senior Art Director Rob Silverman, are the first in a series of ads that are full of vibrant color and artistic imagery, evoking everything people love about living at Dockside… the waterfront lifestyle, the proximity to the city, the spectacular river and city views, and of course, the elegant condominium homes. This first one just launched in the Philly market last week:
And here’s another interpretation…
We’re excited about these new ads… and of course, eager to see how they perform. We believe they are eye catching and intriguing. Now we’ll be watching to see what kind of response and traffic they generate for Dockside… always the true test of an ad campaign’s effectiveness.