Meet Heather Malko: Pace VP, Account Director

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Heather Malko – Pace VP, Account Director

Forgive us, but we never formally welcomed – or introduced you to – Heather Malko! Heather joined Pace recently in the role of VP, Account Director – and we couldn’t be more excited to have her on board. In this new position, Heather is responsible for spearheading new business development for the agency. It’s a pretty big assignment – but one that she’s more than capable of accomplishing, according to Cara Faske, Pace president.

We’re so excited to have Heather on board at this pivotal time in the growth of Pace,” Cara said. “I had the pleasure of working with her a few years ago, before my agency, Cara Martin, merged with Pace, so I know what she can bring to the table. At Cara Martin, Heather doubled our annual gross sales in a very short period of time. She’s great at networking and prospecting and she knows how to find and develop truly qualified leads . We have an ambitious growth agenda at Pace right now, as we prepare to launch our new website and a major agency rebrand, so it’s critical for us to have someone on board whose primary responsibility is new business development. Heather’s previous success as a new business winner has convinced me that she’s the right person for this role. I can’t wait to see how she helps us take Pace to the next level!”

Pace_Heatherscript1Here’s a little more about the professional side of Heather. (Keep reading for a fun look at some other sides of her life…) Prior to working at Cara Martin as Senior Vice President, Account Services, from 2005-2008, Heather worked at Chavin Lambert Advertising (a division of Omnicom) as Senior Vice President, Account Manager; and at Four Seasons/Regent Hotels and Resorts as a National Corporate Representative. Most recently, she worked as a freelance consultant for Rockrose Development Corp., providing analyses and recommendations for the leasing efforts of the firm’s New York City rental portfolio.

Here’s what Heather had to say about her new role with Pace:

I’m thrilled to be working with Cara again and excited to be part of Pace and WPP! There is so much potential for the agency right now, in both the commercial and residential markets. We have a unique approach to how we do business and a creative team that is extraordinary, so I’m really looking forward to putting our experience to work for new clients in the market, to help them succeed with their most critical projects.”

Pace_Tulane U logoAnd here are some other fun facts about Heather. She admits to liking a good adventure. And while she’s a true Jersey girl, when it came time for college, Heather opted to head south and went to Tulane University in New Orleans, where she enjoyed four years of fabulous food, great weather, amazing architecture, and of course Mardi Gras and JazzFest. Plus, what a great way to make sure you have visitors. Who wouldn’t want to go to NOLA? As a child, Heather dreamed of being a veterinarian. Instead of that path, she built a successful advertising and marketing career in the real estate and hospitality industries. Heather’s other adventures include raising her two young boys and Barney the family dog, CrossFit workouts, vacations at the beach and in the French countryside, drinking pina coladas and getting caught in the rain.

Heather Malko_Mental Heather

Join us in sending a great big (belated) WELCOME to Heather!

Pace_welcome Heather


Creative Spotlight: The Giovanni

gio_logoSuper chic, super trendy – that’s The Giovanni, a new luxury rental project in super-hot Fort Greene, Brooklyn. Naturally, developer Red Apple Real Estate wanted a super-creative branding and marketing program for the project. So they hired us.

The Giovanni, 81 Fleet Place, between Myrtle Avenue & Flatbush Avenue Extension


We designed and developed a logo and website for The Giovanni, as well as a brochure, building renderings (by our 3D rendering arm, Agency Red), digital media campaigns, signage, marketing center displays, outdoor kiosks, promotional items, stationery, business cards and more. Here’s just a sample of some of our work for The Giovanni…

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Montage of Pace work for The Giovanni including logo, rendering, website, and stationery package


Creative Spotlight: 1 Pierrepont Plaza

PACE_CM_One_Pierrepont_Plaza_logoWe were excited to see the news recently that Hillary Clinton’s team signed a lease for two floors of office space at 1 Pierrepont Plaza in Brooklyn Heights, to be used for her presidential campaign. And this is not a political statement. For selfish reasons, we’re pleased that they picked 1 Pierrepont Plaza, since it was our Cara Martin team that designed and created the building’s website, brochure and other marketing collateral!


In reporting this story, several major news outlets and websites including CNN, Newsday and others noted with interest that 1 Pierrepont bills itself as “Modern Offices. Brooklyn Cool.”  We’re pleased to take credit for that description – because that’s the tagline we developed for Forest City Ratner for this project! Did our marketing material influence Hillary’s decision to choose the building for her offices? We can’t say for sure… but we’d like to think it played a part…

Here are a few shots of some of the work we created for 1 Pierrepont Plaza:

PACE_CaraMartin_1 Pierrepont web
Homepage for One Pierrepont Plaza website
PACE_CaraMartin_1 Pierrepont_digital flyer_mobile
Digital flyer for One Pierrepont Plaza
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Brochure for One Pierrepont Plaza
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One Pierrepont Plaza Brochure, opened


Flashback Friday: The 2000s

At PACE, we’re proudly celebrating our 65th Anniversary this year!  And we are finally at our last Friday of recapping a decade of PACE history on the blog. So far we have highlighted milestones from the 1940s, the 1950s, the 1960s, the 1970s, the 1980s, and the 1990s.

A lot has happened since we opened our doors back in 1949. We’ve evolved over the years to meet the challenges of a changing world, but one thing has always remained constant: our ability to creatively, strategically, and successfully position, brand, and promote our clients.  Today, our six decade, the 2000s:

PACE Advertising - 65th Anniversary -2000s


 We hope you have enjoyed this series and will continue reading for more recent updates about PACE and our every changing industry.

To learn more about PACE, visit our website or visit the sites of our sister companies, Green Advertising and Cara Martin.