Creative Spotlight: Vineyards at Blue Point

 

One of our newest clients at PACE is Vineyards at Blue Point, a new active-adult community on Long Island from award-winning developer Ornstein-Leyton Company. We’ve been working with our partners at Vineyards to create a full marketing campaign, from logo development to signage, print and online banner ads, a website and more.

Vineyards BP Logo_PACE
Logo for Vineyards at Blue Point, created by PACE

We were excited to recently launch our first ad for this exceptional new community. This initial ad, below, is the first in a campaign that imagines, from the perspective of a 55+ homebuyer, how good life will be “someday” when she or he finds the perfect active-adult community:

Vineyards at Blue Point_PACE Ad_May 2015

 

Even more than being excited about launching the first ad, we were thrilled to learn about the response. Our client reported having over 103 new visitors at the community’s sales office from Friday through Sunday following the ad’s run, with 60 of them claiming direct response from the ad. According to our client, the ad was very well received, with people commenting that they liked it because it “was different from other builders’ typical ads.”

PACE_bedifferent-300x227That’s music to our ears – and exactly what we always strive to hear. As an agency, our philosophy is that “Clients don’t look alike. And neither should their ads.” We always search for a project’s defining essence – the bedrock principle, the distinguishing vision – that differentiates it, drives its activities, and provides the basis for a unique brand and selling proposition. As a result, every client’s ad should be uniquely identifiable and distinguishable from any and all competitors.

But even more important, our ads have to work. Our goal is to develop targeted campaigns and creative solutions that match client objectives and drive measurable results – and we’ve had a lot of success doing just that. This latest ad from Vineyards at Blue Point is just one example. We’d love to show you more.

As “Mad Men” Ends, a Final Flashback… and Some Interesting Flash Forwards

PACE_MadMen CastGoodbye, Don… goodbye, Peggy! This weekend marks the series finale of “Mad Men.” As we flash back one last time to advertising’s golden age, Advertising Age asked some current ad leaders (including WPP CEO Martin Sorrell) what the industry will look like in 2025. From the humorous to the unexpected, their responses are all very interesting speculations and projections about where the ad industry is heading. Click here to read the full article. Below, we share our WPP CEO Martin Sorrell’s predictions:

PACE_MSorrell_AdAge

 

In 2025 the (fabulously entertaining) world described by ‘Mad Men’ will probably seem even more remote, anachronistic and misogynistic. We’ll no longer define ‘creativity’ in the limited sense of just art and copy, and technology, data and content will be so much a part of what we do that the word ‘digital’ will seem hopelessly quaint and narrow. We will be far more global in outlook (Mars, the moon?) and less Anglo-American, and there will be far more Peggy Olsons running agencies (along with people from more diverse backgrounds generally). By then, I also believe that chief financial officers and chief procurement officers will agree that marketing is an investment, not a cost.”

We’re looking for a Creative Director…

PACE_help_wanted

It’s good to grow. And right now at PACE, we’re on a good forward track. Exciting things are happening at the agency and, consequently, we need some fresh blood!

PACE_Creative-DirectorRight now, we’re looking for a Creative Director to join our team at PACE Advertising and Cara Martin in NYC. In case you don’t know us, we’re a boutique advertising/ branding agency located in Manhattan. Founded in 1949, we’re part of the WPP family, the world’s largest communications organization. We specialize in residential and commercial real estate marketing, and also serve other sectors including hospitals and healthcare, hospitality, education, and non-profit organizations.

Following is our laundry list of what we’re looking for in someone to fill this new position. If it sounds like a lot, it is – and you’ll be challenged. But you’ll also have a lot of fun, working with a great team and some terrific clients, with the opportunity to put your creative stamp on our agency and add to our award-winning work. If you have an impressive portfolio demonstrating extensive experience in digital and traditional design, we’d like to hear from you. Please email resumes with “Creative Director” in subject line to info@paceadvertising.com.

Primary Responsibilities:

  • Ensure that our creative output remains leading edge, inspiring, and the envy of our peers – and that our creative work is of the highest quality, maintaining consistently high standards for all members of the creative team
  • Deliver strategic solutions that help our clients attain their marketing and communications objectives
  • Assume lead for all key client digital initiatives including website development, design of web banner ads, emails, and other digital marketing
  • Collaborate and contribute to creative process as a leader of the creative team, and as a member of the account team
  • Lead and inspire our small art department to ensure excellence in creative execution and strategic thinking
  • Present cohesive and persuasive rationales for campaign approaches
  • Ensure that creative function operates in an efficient and profitable manner
  • Set expectations and standards for creative team attitude, behavior, teamwork, and professional development
  • Study competitive environment and assess where agency’s work stands against competition; strive to develop work that is award winning
  • Assure that timely and informative communication takes place among creative team, account teams and client
  • Contribute to strategic and creative development of agency’s marketing and branding efforts for new business development
  • Participate in new business pitches and client creative presentations
  • Ensure self and staff development in web-based and internet marketing capabilities
  • Real Estate advertising background a plus, but not required

Professional Background and Experience:

  • Four-year degree in design, fine arts, or communication
  • 5+ years experience in creative environment with increasing level of responsibility
  • Strong portfolio demonstrating diverse experience in digital marketing design and execution including website design and development, design of web banner ads, emails, and other digital initiatives
  • Working knowledge of Adobe Creative Suite, HTNL5/PHP, CSS Code and other web experience including WordPress platform
  • Demonstrated talent for high-caliber creative concepting
  • Willingness to develop thorough understanding of our clients and their business/industry

Personal Attributes

  • Strong leadership, problem solving, and decision-making skills
  • Excellent written, oral, and interpersonal communication skills
  • Ability to work well with and motivate others
  • Ability to present ideas in convincing and articulated manner
  • Highly self-motivated, self-directed, and attention to detail
  • Ability to effectively prioritize and execute tasks in a high-pressure environment

PACE_creativity

 

PACE Shines Again: Receives Multiple Awards from NJ Builders Association

PACE_SAM_logoWe’re proud to share the good news that PACE received six awards at the 28th annual SAM Awards celebration, held March 26th in Atlantic City! The SAM Awards, presented by the New Jersey Builders Association (NJBA), are the most coveted honors within the state to recognize creative achievement in new home sales and marketing. The presentation of the SAM Awards caps off an outstanding awards season for us. Last month, the agency was recognized by the Shore Builders Association of Central New Jersey (SBACNJ) with nine FAME Awards for excellence in marketing accomplishments in the homebuilding industry.

PACE Team_SAM Awards 2015_FINAL
Proud members of our PACE team in Atlantic City after receiving 6 SAM Awards from the NJBA. L-R: Ken Hochman, Director – Media Strategy & Planning; Holly Kingsley, Senior Vice President; Cara Faske, President; Erika Cubano, Senior Account Executive; Randy Kershner, Senior Copywriter/PR Director; Daniel Greenspan, Digital Account Manager

This year, we were presented with SAM awards in a variety of categories for a number of different clients, as well as for the agency itself, recognizing our work across a broad spectrum of marketing initiatives. Awards included:

  • Best Corporate Ad (for K. Hovnanian Homes)
  • Best Internet Promotion – Client (for K. Hovnanian Homes)
  • Best Billboard (for Sharbell Development – Union Lofts at Town Center)
  • Best Special Promotion for a Community (Kalian Companies – Carriage Gate at Little Silver)
  • Best Logo Design (PACE 65th Anniversary)
  • Best Internet Promotion (PACE 65th Anniversary Email)

Collection of SAM Awards_2015

Our president, Cara Faske, commented on the awards:

We’re pleased and very honored to receive these prestigious awards from the NJBA, following so quickly on the heels of our recent FAME Award wins,” said Cara. “It means a lot to be honored by our friends and peers in the building community and we’re proud of the work we’ve done for all our New Jersey clients this year. This kind of recognition validates our commitment to serving the New Jersey homebuilder community and continues to solidify our standing as one of the leading agencies in the tri-state area, committed to excellence in marketing and advertising.”

Holly Kingsley, our Senior Vice President, commented further on the significance of this year’s crop of SAM Awards:

What’s especially rewarding is to be recognized for work we’ve done for a variety of different clients, which demonstrates our broad reach across New Jersey, and for work that spans a variety of marketing channels, from digital initiatives to logo design to more traditional advertising efforts. PACE has always been a full-service agency, and these awards reflect our diversity of creativity and capabilities.”

Cheers to our whole PACE team!

PACE_Cheers