As “Mad Men” Ends, a Final Flashback… and Some Interesting Flash Forwards

PACE_MadMen CastGoodbye, Don… goodbye, Peggy! This weekend marks the series finale of “Mad Men.” As we flash back one last time to advertising’s golden age, Advertising Age asked some current ad leaders (including WPP CEO Martin Sorrell) what the industry will look like in 2025. From the humorous to the unexpected, their responses are all very interesting speculations and projections about where the ad industry is heading. Click here to read the full article. Below, we share our WPP CEO Martin Sorrell’s predictions:

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In 2025 the (fabulously entertaining) world described by ‘Mad Men’ will probably seem even more remote, anachronistic and misogynistic. We’ll no longer define ‘creativity’ in the limited sense of just art and copy, and technology, data and content will be so much a part of what we do that the word ‘digital’ will seem hopelessly quaint and narrow. We will be far more global in outlook (Mars, the moon?) and less Anglo-American, and there will be far more Peggy Olsons running agencies (along with people from more diverse backgrounds generally). By then, I also believe that chief financial officers and chief procurement officers will agree that marketing is an investment, not a cost.”

WPP lifts World Cup of advertising for the 4th time in a row

Sir Martin Sorrell hails “brilliant work for clients” as WPP agencies set the standard once again at the Cannes Lions International Festival of Creativity

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The Cannes Lions Festival tonight named WPP as holding company of the year for the fourth year running.

The award followed the announcement earlier in the week that WPP had, for the third consecutive year, won the Effie for the world’s most effective holding company.

Cannes Lions recognises the world’s best examples of creativity in a commercial setting. The holding company award is based on the total number of points won by each group’s agencies during the week of the festival. Agencies from 47 different countries contributed points to WPP’s total. WPP finished first ahead of Omnicom and Publicis respectively.

Ogilvy & Mather was crowned network of the year for the third year in a row.

Among the many examples of winning work from WPP agencies were: Ogilvy & Mather Brazil’s “Bald Cartoons” for GRAACC, the children’s cancer institute; “Unload your 401k” by Grey New York; OgilvyOne London’s “Magic of Flying” for BA; “Turning Packaging into Education” from Y&R Yangon/Red Fuse for Colgate Palmolive, bringing Myanmar its first ever Lion; Ogilvy South Africa’s “Give Me Strength” for Lucozade; “The Autocomplete Truth” for UN Women by Memac Ogilvy; Y&R Beijing’s campaign for Penguin China; and Bob Dylan’s “Like a Rolling Stone” box set release by Interlude New York for Sony Music.

Sir Martin Sorrell, CEO of WPP, said: “We normally describe Cannes as our Oscars but this year it’s the World Cup of advertising and marketing. We’re thrilled to lift it for the fourth year in a row. Over the last 12 months there have been a few distractions for some in the industry, so it’s good to focus on the core of our business: brilliant work for clients. Huge thanks and congratulations to all our winning people, agencies and networks.”

John O’Keeffe, Worldwide Creative Director of WPP, said: “A tough contest has come to a gratifying conclusion for WPP here in Cannes. The closeness of the result is testament not only to our own strength, but that of our competitors as well, who I know will be just as hard to beat next year. Congratulations to everyone whose work has made Cannes 2014 such an amazing showcase for our industry.”

You can read the full press release here.