2015 Social New Year’s Resolutions

PACE blog_colorful-new-year-2015

January is always a good time of year to take stock of things, personally and professionally. While we recognize that resolutions can be overzealous and a potential set up for failure, they can also be an encouraging way to facilitate positive change. With that in mind, we really liked these social media branding tips and guidelines from Marie Alonzo, a content branding and social media strategist at CompuData. Marie is a contributor on content, social media and business technologies for Small Business Trends, Philadelphia Business Journal, Social Media Today and VAR Guy and keeps track of social media trends on Twitter: @DigitalPRLady.

The article talks about our responsibility as businesses to take “social ownership” of our social media branding efforts: to be as consistent and appropriate as possible with all social posts; to recognize and respect the power of social media platforms, and not to take them lightly or for granted. Ultimately, the reputation of our business is at stake – and that’s never something to take for granted.

PACE social media blog image

As we launch into 2015, we are resolving to be more cognizant of our social responsibility and reputation as an agency… and we’re going to encourage the same of our clients. Will you join us in taking greater care and ownership of your social branding this year?

Read the full article here: http://smallbiztrends.com/2015/01/social-media-branding-mistakes.html.

The ROI of Social Media

Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

Social Media ROI Infographic

So What Is A #Hashtag ?

One of the hundreds of term’s in PACE’s Digital and Social Media Dictionary is #hashtag. A hashtag is a way to tag content on a social network. A hashtag is a word or phrase preceded by a “#.” Example: #yourhashtag. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or trending topic, online or offline. Hashtags unify people talking about a topic so that anyone searching for that topic may be more likely to see that tweet:

Ex:  During the NBA Finals in June 2013 people commonly used the hashtags #NBAPlayoffs or #TheHeat to be unified with others talking about that topic. The tweet below is an example of one that uses hashtags and the words in blue are all clickable.

Over the coming weeks we will be sharing a dozen terms from this dictionary, created exclusively for PACE clients.

2014 Is The Year of Small Business

Did you know that 9 out of 10 small businesses use or are planning to use social media?

LinkedIn recently conducted a study to investigate how small businesses are using social media, and whether their investment is proving its worth. According to their research, the #1 problem facing most small businesses is attracting new clients, and 61% of SMBs believe social media is helping them solve it.

The study also showed that over half of SMBs have increased the amount they are spending on social media in the last year. The number is even greater for hyper-growth companies, 73% of whom have increased spend on social media and social media ads, more than any other marketing channel.

Check out more of the small business data in LinkedIn’s infographic below, and on their brand new small business microsite which is full of resources to help you take advantage of LinkedIn for your company.